Malls - The new Lifestyle destination

Malls – The new Lifestyle destination

The new found Lifestyle destination for Shopping, Dining and Entertainment for Indians are Malls and they actually cater to much more than that.

                                          

Viviana Mall, Thane, Mumbai                                   KorumMall, Thane, Mumbai

The Viviana Mall with one million sq. ft. area is one of the largest Malls in India.  The Cinepolis in Viviana has 14 screens with 6 new concepts under the belt, is the sought after movie experience for its patrons. Viviana has 19 large anchors like Hyper City, Shopper’s Stop and a total of 250 shops under its roof.

The Korum Mall is a vertical mall in one single building with unique design.  It has a major open area inside the Mall’s ground floor to hold live events.  The Mall is famous for its festive decorations.

Both these Malls are in the close proximity to this writer’s residence.

The history of Shopping Arcade dates back to 100-110 AD in Ancient Rome.  At the time of Shopping Mall format was developed by Victor Gruen in the mid-1950s, signing larger Department Stores was necessary for the FINANCIAL stability of the projects and to draw retail traffic that would result in visits to the smaller stores in the mall as well.  These larger stores are known as anchor stores.  In physical configuration, the anchor stores are located as far from each other as possible to maximize the amount of traffic from one anchor to another. 

The theme of few buildings connected to each other with parking facility for automobiles in a particular central area was the old concept of mall.  India got the Mall experience in the last few years and Indians are capitalizing that rich experience by patronizing the Malls and Multiplexes quite often.

The modern malls are going vertical and escalators makes ascending and descending order between the floors easy. There is elevator facility as well in the Malls.

The Malls are mushrooming across the world due to modernization.  The Indians are patronizing Malls with a developed passion to maximize the shopping pleasure as well as Food and Entertainment corners.  One station under one roof for Fun, Fashion, Food and Films.

The Ground Floor is the place in Malls where Automobile companies show case their latest models on display for the prospective buyers. Most of the Malls have cosmetics, perfumes, accessories, footwear and body n beauty shops, salon n spa in the Ground Floor.  The Mall has parking space in each level. The live events are conducted in the ground floor of the malls.

 

Second floor occupies majorly apparels, furniture, book stores, toys and stationery shops.

The third floor is where you have recreational area.  The bowling alleys, gaming and play stations and there are multiplexes inside the malls for screening Regional, Bollywood and Hollywood cinemas. The movie watching was never so good as the multiplexes offers Dolby Atmos and 4DX experience.  The rear row seats in the extreme back of the Cinema Hall are fitted with super luxury items.  You can stretch your full length placing your legs on the adjustable seats and avail the service of Honey crusted Popcorns and Coke etc. in your seats by placing order.

 It also has food corner on the third floor. There are Pop Tates, Urban Thadka, Banana Leaf, Zaffrans, Panchvati, Indiana Waters, Copper Chimney, Alfredos to name a few brands in popular restaurants.  The Al a carte, to experience your taste buds and palette are where you get your monies worth. The hot sizzlers and pastas and pizzas are served by multi-cuisine restaurants.     Malls also offer Beer Café and Wine Shops for wine and dine experience.

The fast food joints like McDonalds and KFC in the Malls tickles the taste buds of the next generation.   The fast food like Burgers and Doughnuts are craze among youngsters.

  

The international favorite coffee shops such as Starbucks Coffee and Café Coffee Day, Gloria Jeans Coffee, Lavaza and Costa Coffee shops are there in Malls.    The youngsters find good company with their friends spend  endless number of hours by sipping coffee and enjoying tempting cakes, pastries  etc. in the coffee shops while chatting about their interests in life.

The Mall customers celebrate their Birthdays and Anniversaries in the Mall.

The Malls get decorated during festival season with the gaiety, galaxy and grandeur to appease the various global communities.  There are festival decorations and ground shows to win prizes for all by the Mall management.  The young team of comperes engaged by the Malls makes the decibel levels raise as the crowd goes berserk during various celebrations.  The crowd frenzy touches dizzying heights during special celebrations.

The Bollywood actors promote their upcoming movies by visiting Malls among cheering crowds.

 Florists, Tattoo artists, portraitists and fortune tellers at your service finds a place in the Mall.

The Malls consists of   contemporary Art Galleries, Book Stores, Handicrafts and Gift and toys shops.  There are Baby Care shops, Sports Goods Stores, Fitness and Health equipment, Grocery, Fruits, Dairy products and Veg and Non-Veg Food items are also available inside the Malls. The hyper markets provide variety and huge volumes of exclusive merchandise at low margins. The operating cost is comparatively less than other retail formats.  Needless to say that there are different popular Indian as  well as mega International brands available in the Malls. 

 Amazon.in, Snapdeal.com, Myntra,  Pepperfry  are gaining popularity among online shoppers. The online shopping culture is a potential threat to the Mall operators.

The Hall of Fame – Malls   have Book shop and Music store like Crossword.  It provides intellectual stimuli and ecstasy for the readers and listeners alike.

The enormously popular Mall concept Park and Shop are catching up as a lifestyle for Indians.  Health, Nutrition and Wellness offer all natural organic products in our green Mall for a good life.  A majority of  metropolitan Indian citizens find the order of life in Malls  and enjoys the Mall concept now as never before.  The patrons of Mall finds the path leading to Malls as a destination for Wellness and Fitness fundas.

Effectively highlighting that the ultimate destination for A to Z needs for the modern Indian citizens is Malls.