Saturday 13 December 2014

The immortal Steve Jobs - Apple




The immortal Steve Jobs –




The biography of Apple co-founder "Steve Jobs" is worth a read.


The narrative skill of Author of this book Walter Isaacson is brilliant. Walter Isaacson has been the chairman of CNN and the Managing Editor of Time magazine. This book was written based on 40 interviews with Steve Jobs conducted over two years as well as interviews with more than a hundred family members, friends, adversaries, competitors   and colleagues.

Steve Jobs cooperated with the writer and even allowed sharp criticism about his behavior.  In fact, he encouraged his near and dear ones including his colleagues to be frank and honest in their views about him.  He was shrewd and his business acumen to sell Apple across the world was commendable. His passion for perfection made Apple sleek and bestselling product in the global market and revolutionized six industries namely personal computers, animated movies, music, phones, tablet computing and digital publishing.  The rollercoaster life of Steve jobs and searing intense personality of a creative entrepreneur whose passion for perfection and ferocious drive resulted in the most popular brand “Apple” a house-hold name in the world.    He often bullied others and also broke down to tears at times.   He was ruthless in martialling his forces to achieve unfailing goals.  He connects creativity with technology with remarkable feats of engineering. 

Steve Jobs, the 21st century's one of the greatest discovery,   reigned supreme among his contemporaries.  


The Apple’s think different commercial of 1997 –


“ The people who are crazy enough to think that they can change the world
 are the ones who do.”


The crazy enough Steve Jobs is incomplete without mentioning Steve Wozniak his unmatchable engineer wizard friend and co-founder of Apple.  Although the brilliant engineering mind behind Apple was Steve Wozniak, it was Steve Jobs, an engineer himself, who did the marketing and pricing and was the creative entrepreneur behind Apple’s success mantra.  Steve Wozniak was soft spoken, quiet and focused in comparison to Steve Jobs aggressive and brutal approach to his colleagues and competitors. His passion for perfection and ruthlessness to achieve the same created many friends and foes alike.  Steve Jobs always believed a product should have sleek design and never compromised on that.

 The Macintosh, Intel and Bill Gates, his contemporary, deserved a mention in his biography. Also, not to ignore the influence and support of his foster father, the garage mechanic Paul Jobs and his wife Clara Jobs in shaping up Steve Jobs life and destiny.

He was unlucky to have been missed out to see his DNA parents, perhaps this led to his complex personality.   His extraordinary tale, told through this masterly biography is filled with lessons about innovation, character, values and leadership.

His spiritual journey to India in 1974 was enlightenment of self-realization leading to existentialism.

The legend succumbed to cancer in 2011.  The greatest loss to technology and innovation when Apple’s popularity was at its peak. He is survived by his wife and children who lives in California, USA his hometown. 

The Apple continues to conquer the international territories by upgrading its products.  The iPhone 6 is selling like hot cakes in China, India and other countries.


Let me conclude with one of Steve Jobs’ famous quote –

“Your time is limited so don’t waste it living someone else’s life.  Don’t be trapped by dogma – which is living with the result of other people’s thinking. Don’t let the noise of other people’s opinions drown out your inner voice and most important have the courage to follow your heart and intuition. They somehow already know what you really want to become. Everything else is secondary.”



RIP Steve Jobs…a vibrating stone tomb.




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